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Plan To Succeed With Information Product Creation: Why You Need To Split Your Process Up

One of the keys to succeeding in information product creation is to break the process up into discrete steps. This frequently isn’t an instinctive reaction for the typical information marketer. Especially on the internet where small sized learning products are the norm.

However, it is extremely important to your ultimate success. In fact, I would go so far as to say that if you don’t do this you probably won’t succeed… even when you are starting out let alone as you move forward.

Your product creation system should do this for you if only to help you to understand the overall task.

But why?

In this article, I’m going to ignore chunking and focus on the practical aspects. That’s not to say that chunking isn’t important. It is. It’s important to understanding and to learning the process. But while you can use the same chunks as you move forward, long term your focus needs to be on the operation of the system not the understanding of it. Unless of course you are constantly training new people!

So why is chunking important to long term use of the product creation process? (Yes, I know systems design uses a different term for this process but I’m not teaching you systems design. So I’m going to use the word learning content designers use.)

The first reason that having individual discrete tasks is important is one of schedule estimation. Frequently it is very difficult to estimate how long the total task of creating a product will take. After all, the size and type of the products matters as does the number of products in your product funnel. And those are just the most obvious elements. However, estimating a discrete task is often much easier. The total can then be estimated as the total of the discrete tasks.

Secondly, scheduling a large task can be problematic. However, by segmenting the task into a number of discrete tasks, you gain a much greater flexibility in scheduling. Not only that but as your business begins to add people you are able to schedule multiple people to the product creation.

Finally, segmenting a large task into smaller discrete tasks allows you to have much better control over the product creation. This affects two different areas — status and quality.

By segmenting your process into discrete tasks you are able to schedule and record the progress at much more detailed level. As a result you are more in control of the status of the product creation. You know what everyone is doing. When they should complete it. And how much it should cost. You also know exactly what has been done.

You also improve your overall quality. Instead of waiting until everything is done you can check quality as you go. This allows you to immediate react to low quality products without absorbing their costs. This means that you have less rework and your rework costs less. And if the product is not going to meet its quality requirement you will know about it in time to stop the development, change the requirement or fix the product.

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A Guide on Successful Product Creation and Internet Marketing

Product creation in Internet marketing is getting stiffer and stiffer nowadays owing to tough competition between Internet-based businesses. Putting up a new product requires plenty of brainpower and finances along with an ability to take risk. With that, even if you have the product well-set already, you have to position it strategically in the Internet landscape for others to notice. You should get the interest of Web users and turn them to actual customers. Aside from the usual physical products, many different products that thrive well on Internet marketing include E-books, membership sites, and video lectures.

The long and difficult process of product creation begins with ideas. They are easy to get – compared to the effort that comes with analyzing the market for that idea. Before the idea turns to a product, businesses often spend money, even amounting to millions of dollars, to ensure the success of the new product that emerges from an idea. Businesses undertake many types of market research and surveys before releasing their products to the public. Now, you may think that because your business is small, you can’t afford research or you don’t have to do research; you can and you should. The Internet allows you to disseminate materials needed for your market study to many people at once without your having to spend a cent.

It is a common maxim in business: Look at your destination first before mapping out your journey. So what are the goals you intend to accomplish with your product creation ventures? The everyday travails of your business may make you forget the end in sight. On the other hand, prepare to entertain new developments that come to your mind in your product creation. Your conception of a product may have started this way, but a few tweaks here and there along with some market research results and it ends up another way. Take it as the result of a creative process, not as a failure to reach your goal. After all, your product creation activities are intertwined with a long-term goal that you should strive to sustain at your utmost: profit generation. So if your less profitable initial idea evolves to a more profitable product, be thankful!

With your product made up already, start doing some aggressive Internet marketing. A product purchase typically comes after more than five times a customer is exposed to an informative call-to-buy message. Thus it is important to get the contact details, like the e-mail address, of potential customers who are on the brink of a sale. Use the results of your market research to determine the demographics to which you should concentrate your marketing efforts.

With consistent product creation, you can make an inventory of your products that you can market in due time. Just keep making products – the moment you succeed in making and marketing a product, customers are surely wanting more from you, so give it to them. Keep them on your side through constant product creation.

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How To Determine Which Home Based Business Is Right For You!

In today’s world, who DOESN’T want to make money from home? The 2 primary things at your disposal are that the economy calls for this but also that technology has never made it easier for us! You can literally reach the globe and have things become viral today via Facebook and the power of social networking. It is almost harder to believe that despite these things, the majority of people that get involved STILL fail for some reason. So how do you pick and choose which home based business is proper for you?1.) Your “Why” – You will need to CLEARLY determine what is motivating you to want to work from home. If your “why” isn’t strong enough, typically you won’t succeed. I’m not talking about “I need the money” type of why. I’m talking about a true passion or desire to succeed at something that you feel you can/will make a difference with. Unlike punching a clock and exchanging your time for money (usually piddly money), working from home REQUIRES consistency and drive to the fullest. You will not continually display this on a consistent basis if you don’t enjoy what you’re doing and believe it has a purpose for you and for your customers.When I quit my “job” and started marketing online full time, I was torn between the “Should I or shouldn’t I” phase. I was making enough money online to justify it but my fear of “what if?” set in. I figured out that my “Why” was due to overwhelming medical bills and having NO chance to pay for them until/unless I did something different. My “job” was capped and my income was capped. Home based businesses are notorious for not “capping” you, your potential or your income. Quite attractive when your “Why” is strong.2.) Skill – Let’s face it. There is a certain amount of skill required for a particular business opportunity. This is something that I deal with everyday with my students. They want to get into internet marketing but they “Don’t know how to build websites” and many other excuses. Guess what? Either did I! That’s the beauty of these businesses is that although skill might be required, it CAN be learned and improved upon.I am now building sites, landing pages, sales funnels, blogs, installing plugins, etc. If you would have mentioned these to me years ago, I wouldn’t have even known what they were! So rejoice in the fact that whatever your opportunity is, it WILL require skill that you can improve upon!. The smart “go getter” will pick an opportunity where they are already skilled if possible OR be willing to dive in and learn and not be intimidated by it!3.) Experience – It isn’t likely that you will have experience in whichever opportunity you decide to get involved in and that is normal I think. When I bring experience up, I am referring to being realistic about YOUR personal experience level with this opportunity you are considering. In other words, just because Ralph down the street is achieving success does NOT mean that you will. Draw your OWN conclusions from your OWN experiences, NOT from Ralph’s experience.These opportunities are generally only going to share results from their highest achievers. I believe that means the 1 or 2% that actually achieve tremendous success in this opportunity. They are the ones that do the sales pitches and the infomercials and such because they don’t want to tell you about the other 98% that never made a dime. Be realistic and draw YOUR conclusions. Don’t allow outside influence like this distort your perspective of a particular home based business opportunity. Only YOU can draw this conclusion.4.) Start Up Fees – Many opportunities will ask for and require payment for many different things and reasons. This is normal and shouldn’t scare you away. Businesses require money to start up and require money to build them. However, do NOT blow your budget for any opportunity. If you wish to start or join an opportunity that requires more money than you currently have or can spend, SAVE the money and get involved then. Reason being is this…..you will learn to resent your decision and the opportunity when you don’t see immediate results. It is common for the opportunities to insinuate that if you spend xxxx amount NOW, you can recoup your loss by working the system.Sometimes this is true and I believe it is always possible but it certainly is not probable. If they try to persuade you to move forward when you resist, I would say that is a red flag. Start up fees should be paid and disbursed and forgotten about. Move forward in your decision and give it an honest effort. This leads me to my next helpful tip….5.) Seed Planting – When a farmer goes out and plants seeds, they don’t do this so that they can come back tomorrow and see results. They plant the seeds knowing full well that the results might not happen for quite some time. This is how I always treat home based business also. Many get started, they plant some seeds and get some things accomplished, they don’t see immediate results and the bail out. This is a HUGE problem and one of the leading causes of failure in these home based business opportunities in my opinion.You need to generally give these opportunities adequate time to develop and you need to be smart enough to stick it out for the harvest! You certainly wouldn’t want to be involved in something that yielded immediate results because THAT would most likely be some kind of bogus scam. Instead, moderate results and/or dismal results that continually get better are what you’re looking for. The harvest is waiting and you certainly can’t enjoy it if you bail.In closing, I’d like to simply point out that it is my opinion that ANY home based business CAN generate a good living for the right person. It is usually the person behind the opportunity promoting it that causes the failure. Self sabotage and “re-inventing the wheel” are SO common. Instead of doing what you were taught, you decide to skip this or talk yourself out of doing that…and the next thing you know, you don’t have anything to show for your efforts.However, your efforts weren’t done properly so of course your results weren’t good. Now that I have reached the level of success that I have, I can honestly say that there has never been a better time to get involved in home based business. The decision to do this has changed my life completely in all ways and it has done the same for thousands in this poor economy.I strongly suggest that while evaluating ANY home based business opportunity, you FIRST evaluate yourself because it will most likely be YOU and only YOU that create the failure. We are self sabotaging humans and our loved ones are notorious for not being supportive in these ventures. Surround yourself with others that are successful and ask for help. If you are willing to do the work and go through the motions properly, most that are successful will be more than happy to help you.They should appreciate that you are striving to learn but do NOT expect them to offer advice and then watch you decide to NOT do what they said or to “modify” it and do it YOUR way. Your “Why” simply needs to be strong enough to do any of these things. If it were as easy as it sounds on paper, nobody would work for anyone and we’d all be working from home. If you don’t have determination and drive to be successful, you won’t. It’s not rocket science! I encourage you to go for it. It sure has made ALL the difference in my life!

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